Facebook Live is the live video feature that has become one of the hottest social media trends of 2016. Facebook Live provides users with an easy and effective way to share experience with their followers. Using Facebook Live together with a camera will help you create real-time video and share it on your timeline.
The biggest advantage of Facebook Live is that you can use it to connect with your audience on Facebook in real time. In addition, you will be able to see what people say about your video real-time and reply to their comments immediately.
It’s good to know that Facebook Live can be successfully used for business and brand promotion purposes as well. In this blog, we’ll tell you how to use Facebook Live for business. Moreover, we will give you some tips to help you succeed with using Facebook Live for business.
Use Facebook Live to Promote Your Recently Launched Products or Service
Have you recently launched your product or service? Obviously, you can use Facebook to promote your new product or service. All that you need to do is to create the video that demonstrates the benefits of your product and share it with your followers on Facebook.
Obviously, your video needs to explain your potential clients why they should buy your product or service. Show users how your product or service can be used for resolving their problems. As a result, your potential clients will see why your product is worth buying.
Use Facebook Live to Tell Your Audience about Your Contest
Are you planning to announce the contest in the nearest future? You can use Facebook Live to inform users about your contest. When creating video about your contest you shouldn’t forget to encourage visitors to follow your page. It goes without saying that Facebook Live will help you promote your contest in a fast and effective way.
Use Facebook Live for Broadcasting an Event that You are Attending
Are you planning to attend the event that can be interesting for your audience? If so, you should definitely take advantage of Facebook Live and broadcast your event. Thus, your audience will see the video of the event you are attending.
While broadcasting the event you will be able to engage with your audience as well. Followers may leave comments and ask you various questions about your video. Using Facebook Live you will manage to provide replies quickly.
Use Facebook Live to Conduct Live Interviews
Conducting live interviews is another perfect way of using Facebook Live for business. Let’s imagine that you are going to run the event for your business very soon. In this case, it’s a good idea to conduct an interview with a person who is responsible for organizing this event.
Your followers will see this interview and will be interested in attending your event. Conducting an interview and sharing it with your followers will definitely help you promote your event successfully.
Use Facebook Live to Show the Success Stories about Your Business
It’s widely known that a lot of people choose to check customer reviews of various businesses prior to making a purchase. That means that having excellent customer reviews is crucial for the success of your business.
Do you have a client who is happy with your products or services? Of course, it is a good idea to share your success story with your followers. You can ask your happy customer to leave a video comment about your business. If you take advantage of Facebook Live your video will be instantly shared with all of your Facebook followers. Moreover, it is a great idea to download such a video on YouTube.
There is no doubt that using Facebook Live for business in such a way will help you maximize your marketing efforts. If your followers watch a video where a person says good things about your business some of them may become interested in purchasing your products or services too.
Use Facebook Live to Answer All Questions Asked by Your Clients
You potential and existing customers may have questions about your products or services. Using Facebook Live for business will help you answer frequently asked questions of your clients in the perfect way.
Video will make it easier for you clients to understand how they should use your products and services. Create a great video and show your Facebook followers how they can use your products or services for resolving your problems. By doing so, you will manage to minimize your customer support efforts dramatically. In addition, your customers will see that you are taking care of them.
Tips on How to Use Facebook Live for Business Effectively
Obviously, the understanding of how to use Facebook Live for business is essential for your success. That’s why we want to give you a few tips to help you maximize your Facebook business promotion efforts.
Plan everything carefully before to get started using Facebook Live for business. Remember your goal is to create high quality video that your followers will definitely like to watch. Make sure that you have everything needed for creating great video. You should definitely use the up-to-date equipment that will allow you to produce the video of high quality. Also, it is important for you to speak clearly. So, the audience will understand what you are saying.
You will be able to benefit to gain the most out of using Facebook Live for business if you engage with your audience. That means that you should read comments left by users about your video. Moreover, it’s incredibly important for you to answer all of questions asked by users about your video.
You need to know that creating great video may be not enough to help you sell your products or services successfully. Oftentimes, you need to do more. That’s why it’s recommended to implement a call-to-action into each of your videos and this will certainly help you generate more prospects, orders and sales to your business.
Need help implementing Facebook Live into your marketing strategy. Give Simplicity Marketing LLC a call (316) 247-1364.